Automation Overview:
This automation, built using Make.com, leverages multiple tools and APIs to streamline the process of gathering business data and creating personalized outreach messages. Here’s how it works:
- Find Business (Google Maps API Search):
The automation starts by searching for businesses based on a specified geographic location using the Google Maps API. It identifies relevant businesses that fit the criteria set (e.g., specific industry, location). - Get Business Details (API Call):
After finding the business, the automation retrieves key details such as the name, location, website, phone number, and other business-specific information through additional API calls. - Extract Website Data:
If the business has a website, the automation scrapes content from the website to extract text, emails, and phone numbers using a text parser. This helps to gather additional contact information that may not have been included in the Google Maps data. - Extract Phone and Email:
The automation applies specific matching patterns to isolate and extract the phone number and email from the parsed text. - Create Personalized Email (ChatGPT Integration):
The extracted data is then used to generate a hyper-personalized email with the help of ChatGPT. This email is tailored to each business, offering valuable insights on how they can grow their business and presenting the services of Data Driven Agency. The message focuses on adding value, using the information gathered to create a connection. - Save Data (Google Sheets or Database):
Finally, all the collected business data—name, country, phone number, email, and website—is saved into a Google Sheet (or any other database system) for record-keeping and follow-ups.
This automation not only saves time by eliminating manual data entry and email writing but also ensures a highly personalized approach to outreach, enhancing the chances of engagement. With the combination of the Google Maps API, Make.com, and ChatGPT, Data Driven Agency can efficiently scale its prospecting efforts and improve lead generation.
The result of our Automation: